success story: How Saba strengthened its digital presence and community in 2025
Parking management may seem like a sector where digital communication has limited scope. However, when a brand connects its service with people’s real needs, the opportunities to generate conversation, visibility and community multiply.
That was precisely the challenge we took on together with Saba, one of the leading operators in parking management and urban mobility solutions.
The objective was clear: strengthen its digital presence throughout 2025, increasing brand visibility, strengthening the community and generating more relevant interaction on its social channels.
What did Saba achieve with its Social Media strategy in 2025?
Saba increased its Instagram following by 12% and its reach by almost 36%, surpassing 4.8 million users. On LinkedIn, followers grew by 27% and engagement by 160%. In addition, website traffic increased by 12%, while visits to WikiDriver more than tripled thanks to a strategy based on useful content, interactive stories, giveaways and campaigns linked to cultural and sporting moments.
The results show that a well-executed strategy can transform the perception of a brand and bring it closer to its users much more effectively.
The challenge: grow beyond brand awareness
Saba already had a solid positioning within its sector. However, in an increasingly competitive digital environment, it needed to go one step further.
The main objectives were:
- Increase brand visibility on social networks.
- Build a more active and participatory community.
- Generate greater interaction with the content.
- Increase traffic to its digital assets.
- Consolidate its position as a reference in urban mobility.
To achieve this, we designed a strategy based on valuable content, interactive formats and continuous optimization of results.
The strategy: useful content and real conversation
At Imagina we understand that growth on social networks does not depend solely on publishing more content.
The key is to create posts that respond to your audience’s interests and encourage engagement.
That is why we developed a strategy based on four pillars:
1. Useful content for the user
We created content related to mobility, urban travel, driving habits and everyday situations linked to the use of the vehicle.
The objective was to provide real value and generate a closer connection with the community.
2. Interactive Stories
Stories became a key tool to encourage participation.
We used surveys, questions, quizzes and dynamics that allowed users to interact quickly and easily with the brand.
This helped increase engagement and obtain valuable information about the audience’s interests.
3. Strategic giveaways
We designed promotional initiatives focused on increasing visibility and attracting new users organically.
Each initiative was planned around specific growth and participation objectives, rather than volume alone.
4. Campaigns linked to cultural and sporting moments
We took advantage of relevant events to connect the brand with conversations that were already active among users.
This approach made it possible to increase the relevance of the content and improve its organic performance.
Results on Instagram
Instagram was one of the channels where we observed a particularly positive evolution.
Thanks to the combination of useful content, visual formats and participatory dynamics, we managed to significantly expand the visibility of the brand.
Featured results
- Increase of 12% in followers.
- Growth of almost a 36% in reach.
- More than 4.8 million users reached.
These data reflect an improvement in both the brand’s discoverability and connection with new audiences.
LinkedIn: a much more active professional community
LinkedIn was a strategic channel to reinforce the corporate positioning of Saba and enhance its role within the urban mobility ecosystem.
The strategy focused on content with greater informative value, current sector news and a narrative closer to professionals in the sector.
Featured results
- Increase of 27% in followers.
- Growth of 160% in engagement.
Beyond audience growth, the most relevant data was the increase in interaction, a sign that the content was generating interest and real conversation.
Facebook: traffic and conversion-oriented optimization
On Facebook, we focused our efforts on generating qualified traffic.
The objective was to take advantage of the platform to direct users to the brand’s digital assets and reinforce the acquisition of quality visits.
Featured results
- Increase of 12% in web traffic.
- Traffic to WikiDriver more than tripled.
This growth demonstrates the impact that a well-targeted content strategy can have when combined with constant optimization of formats, posts, and calls to action.
International and national recognition: awards achieved with the Saba strategy
The impact of this strategy was not only reflected in the data. It was also recognized by the industry.
With the Saba project, at Imagina we won two awards that endorse the strategic, creative and sustained approach of the campaign:
Communicator Awards
🥇 Gold / Excellence
Saba — Building an Always-On Social Media Strategy for Measurable Growth
Category: Community Building & Engagement
Publifestival
🥇 Best Originality in Social Media Campaign
SABA — “Content, Community and Continuity”
These recognitions reinforce a key idea: when the content is useful, the community participates and the strategy is maintained over time, social networks stop being a publishing channel and become a real lever of growth for the brand.
How we do it at Imagina
At Imagina we work with social networks as a business tool, not as a simple showcase.
That is why our strategies are based on three fundamental principles:
- Constantly analyze data to identify opportunities.
- Create content adapted to the real behavior of the audience.
- Continuously optimize to improve reach, interaction and results.
The growth achieved together with Saba is not the result of a single campaign or a specific action.
It is the result of a strategy sustained over time, based on decisions backed by data and focused on building an active community around the brand.
Frequently asked questions
What was the main objective of Saba on social networks?
To strengthen its digital presence throughout 2025 by increasing brand visibility, community engagement and traffic to its digital properties.
Which social network had the best reach results?
Instagram was the platform with the greatest growth in visibility, reaching more than 4.8 million users and increasing reach by nearly 36%.
How did LinkedIn improve performance?
Through content focused on current affairs, urban mobility and corporate positioning, which allowed engagement to increase by 160%.
What role did Facebook have within the strategy?
Facebook was primarily used as a channel for attracting qualified traffic, managing to increase web visits and multiply traffic to WikiDriver.
What actions generated the most interaction?
Interactive stories, strategic giveaways and campaigns linked to cultural and sporting events were some of the initiatives with the best performance.
Conclusion
The case of Saba demonstrates that even in traditionally functional sectors there is a great opportunity to build community and generate conversation.
Through a strategy focused on relevant content, participation and real interaction, we managed to boost brand visibility, increase qualified traffic and strengthen its digital positioning.
The results speak for themselves:
- +12% followers on Instagram.
- +36% reach.
- More than 4.8 million users reached.
- +27% followers on LinkedIn.
- +160% engagement.
- +12% web traffic.
- More than 3 times the traffic to WikiDriver.
And most importantly: a brand that continues to evolve to become a benchmark for digital urban mobility.
Do you want to achieve similar results?
At Imagina we have been helping brands to build communities that generate business. If you are looking for a Social Media strategy focused on growth, interaction and measurable results, we are prepared to help you.
You may also be interested in: audiovisual content for social networks, digital marketing agency.
