The User Generated Content (UGC) It has become a key piece in any modern digital strategy. This is content created by the users themselves – photos, videos, reviews or stories – that arises naturally around a brand. In an environment saturated with advertising, standing out no longer depends only on investing more, but also on … Read more
Imagina partners with Torre Mapfre to drive its new digital strategy Imagina has welcomed Torre Mapfre as a new client and is now responsible for developing Torre Mapfre’s digital strategy and managing its social media presence end to end. This partnership marks a new chapter for one of Barcelona’s most iconic buildings. Torre Mapfre is … Read more
This Sant Jordi, in IMAGINA, We didn’t want to tell the same old story.. We wanted to entertain, surprise and, above all, connect. And we did it through a very special protagonist: a dragon. But not just any dragon… A dragon with a lot of imagination Our video began by presenting a mythical, majestic being, … Read more
