User Generated Content (UGC): what it is and how to use it

UGC Portada

The User Generated Content (UGC) It has become a key piece in any modern digital strategy. This is content created by the users themselves – photos, videos, reviews or stories – that arises naturally around a brand. In an environment saturated with advertising, standing out no longer depends only on investing more, but also on … Read more

The invisible dragon that conquered Sant Jordi

This Sant Jordi, in IMAGINA, We didn’t want to tell the same old story.. We wanted to entertain, surprise and, above all, connect. And we did it through a very special protagonist: a dragon. But not just any dragon…  A dragon with a lot of imagination  Our video began by presenting a mythical, majestic being, … Read more