Case Study
Housing Rights Campaign, Agència Catalana del Consum
We created a television spot for the Agència Catalana del Consum of the Generalitat de Catalunya. The campaign focuses on raising awareness of citizens’ housing rights — rights that many people are unaware of.
Creative concept: «L’accés a l’habitatge és un dret fonamental» (Access to housing is a fundamental right)
The creative concept is built around a single narrator who carries the message throughout the ad, keeping the viewer’s full attention on what is being said. The protagonist moves through different spaces representing different types of home. We also produced a radio spot and several creative proposals for poster advertising.
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