Catalan Consumer Agency — Housing rights
Housing rights campaign for the Catalan Consumer Agency
At IMAGINA, we worked with the Catalan Consumer Agency on an institutional campaign designed to raise awareness of citizens’ housing rights. The goal was to communicate a matter of public interest clearly and accessibly, using a narrative that captured attention from the very first second.
We created a television commercial for the Catalan Consumer Agency of the Government of Catalonia. The campaign focused on the right to housing — a right many people are unaware of or do not know how to exercise — through the creative concept “Access to housing is a fundamental right”.
The commercial was built around a single narrator who guided the message throughout the advert and kept the focus on what mattered. The protagonist moved through different spaces representing different kinds of home. We also produced a radio advert and several creative concepts for outdoor advertising.
Creative concept: “Access to housing is a fundamental right”.
The creative concept was built around a narrator who carried the message throughout the advert and directed attention to the essentials. The protagonist moved through different spaces representing different kinds of home. In addition to the commercial, we produced a radio advert and several outdoor advertising concepts.
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