Agència Catalana del Consum digital marketing case study – IMAGINA Agència Catalana del Consum digital marketing case study – IMAGINA

Catalan Consumer Agency — Language rights

Language rights campaign for the Catalan Consumer Agency

At IMAGINA, we worked with the Catalan Consumer Agency to create an institutional campaign about language rights and consumer rights. The “Hi tens molt a dir” creative concept brought the message into everyday settings — restaurants, shops and public spaces — with a warm, direct and recognisable tone.

We created a television commercial for the Catalan Consumer Agency of the Government of Catalonia. The campaign encouraged citizens to understand and exercise their rights through the “Hi tens molt a dir” creative concept.

In addition to the television commercial, we adapted the campaign into radio adverts, social media assets, web banners and outdoor posters. The approach combined institutional clarity with accessibility so the message would be easy to understand and remember in everyday situations.

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