RTVA Case Study

RTVA

Case Study Digital Marketing: Ràdio i Televisió d’Andorra

Podcasts and data for an innovative public broadcaster

The challenge

Ràdio i Televisió d’Andorra wanted to explore new formats to connect with its audience. The goal was to train the team in podcasting and improve its use of analytics to make data-driven decisions.

The solution

IMAGINA designed a practical support programme tailored to a public broadcaster:

  • Training en pódcast: from concept through production and distribution.
  • Metrics consulting: analysis of key indicators to understand audiences and measure impact.
  • A practical approach: tools that are easy for the team to use in its day-to-day work.

RTVA
RTVA

Results

  • Team formado en nuevas competencias digitales.
  • A better understanding of metrics to guide the content strategy.
  • The podcast became a key innovation format within Ràdio i Televisió d’Andorra’s offering.

Through this project, IMAGINA helped the public broadcaster adapt to audio trends and strengthen its role as a leading media organisation in Andorra.

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Would you like to achieve results like those of Ràdio i Televisió d’Andorra? Discover our Digital Marketing service and how IMAGINA can grow your project.

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