Does Instagram launch Reels as a standalone app and extend their duration to 3 minutes?

Instagram is about to give a radical change in strategy to compete directly with TikTok. Meta platform plans to launch Reels as a standalone app and also extend the duration of the videos from 90 seconds to 3 minutes. This change promises to completely transform the way creators and brands use the platform. Why is … Read more

Instagram revolutionizes advertising in 2025 with testimonials in collaboration ads

Meta continues to innovate and provide new tools for enhance brand visibility at Instagram. This 2025, one of the most interesting developments is the possibility that creators who collaborate with brands can add a featured comment in collaboration announcements.  What is this new function?  Now, the creator promoting a product or service can add a … Read more

Microinfluencer agency: keys to influencer marketing in 2025

Los microinfluencers son la clave

Influencer marketing has become a key piece in communication strategies of companies, with constant and promising growth. According to The Influencer Marketing Hub, the 68% of marketing professionals plan to increase their investment in 2025. In 2023, this industry moved more than 19,000 million euros globally, while in Spain the value of paid content in … Read more

Dani Casanovas | Digital strategies and how to take advantage of the 9 trends

Uso de la AI para la generación de imágenes

Digital marketing is constantly evolving and 2025 is going to be a year full of innovations and changes that will transform the way brands connect with their audience. This year, social media trends are expected to revolutionize content and brand strategies, giving big brands the opportunity to capture the public’s attention with three clear objectives: … Read more

Dani Casanovas | ‘Social Media’ trends that will succeed this 2025

2025 promises to be a year of consolidation and evolution for networks social, where the guidelines will be creativity and authenticity. The brands that anticipate and adapt to these trends will be the ones that you will follow as a user and, therefore, the ones that will create brand lovers. Next, Dani Casanovas (CEO at IMAGINA), … Read more