The new Instagram algorithm in 2026: why saving is worth more than liking

Instagram continues to evolve and in the first months of 2026 several important changes have been consolidated in its algorithm. If until recently many strategies focused on getting likes or quick views, today the platform is prioritizing very different signals. The Instagram algorithm in 2026 It is changing the way content is distributed. Furthermore, anda … Read more

IMAGINA maintains its leadership in social networks and consolidates its expansion in Madrid

IMAGINA, the agency specialized in social networks and leader in TikTok and Instagram, celebrates its growth in Madrid, consolidating its presence in the capital of Spain with new projects and a strengthened team. As part of this expansion, the agency has incorporated hope Alvarez as head of the office in Madrid, a strategic step to … Read more

Does Instagram launch Reels as a standalone app and extend their duration to 3 minutes?

Instagram is about to give a radical change in strategy to compete directly with TikTok. Meta platform plans to launch Reels as a standalone app and also extend the duration of the videos from 90 seconds to 3 minutes. This change promises to completely transform the way creators and brands use the platform. Why is … Read more

Instagram revolutionizes advertising in 2025 with testimonials in collaboration ads

Meta continues to innovate and provide new tools for enhance brand visibility at Instagram. This 2025, one of the most interesting developments is the possibility that creators who collaborate with brands can add a featured comment in collaboration announcements.  What is this new function?  Now, the creator promoting a product or service can add a … Read more