The new Instagram algorithm in 2026: why saving is worth more than liking

Instagram continues to evolve and in the first months of 2026 several important changes have been consolidated in its algorithm. If until recently many strategies focused on getting likes or quick views, today the platform is prioritizing very different signals. The Instagram algorithm in 2026 It is changing the way content is distributed. Furthermore, anda … Read more

Microinfluencer agency: keys to influencer marketing in 2025

Los microinfluencers son la clave

Influencer marketing has become a key piece in communication strategies of companies, with constant and promising growth. According to The Influencer Marketing Hub, the 68% of marketing professionals plan to increase their investment in 2025. In 2023, this industry moved more than 19,000 million euros globally, while in Spain the value of paid content in … Read more

Dani Casanovas | ‘Social Media’ trends that will succeed this 2025

2025 promises to be a year of consolidation and evolution for networks social, where the guidelines will be creativity and authenticity. The brands that anticipate and adapt to these trends will be the ones that you will follow as a user and, therefore, the ones that will create brand lovers. Next, Dani Casanovas (CEO at IMAGINA), … Read more