Instagram is about to give a radical change in strategy to compete directly with TikTok. Meta platform plans to launch Reels as a standalone app and also extend the duration of the videos from 90 seconds to 3 minutes. This change promises to completely transform the way creators and brands use the platform. Why is … Read more
Social networks are constantly evolving, and with them, digital marketing strategies. Our CEO, Dani Casanovas, had the honor of participating in the LaXarxa VIA15 program to talk about the latest trends in social networks in Catalonia, the impact of algorithms and the commercial future of digital platforms. Strategies to capture attention on networks Nowadays, capturing … Read more
Meta continues to innovate and provide new tools for enhance brand visibility at Instagram. This 2025, one of the most interesting developments is the possibility that creators who collaborate with brands can add a featured comment in collaboration announcements. What is this new function? Now, the creator promoting a product or service can add a … Read more
Since IMAGINA We have carried out the second study, in collaboration with the College of Marketing and Communication of Catalonia, on the use of social networks in Catalonia has revealed a positive trend in the adoption of these platforms. The number of users has increased from 6.1 million in 2023 to 6.4 million in 2024, … Read more
Influencer marketing has become a key piece in communication strategies of companies, with constant and promising growth. According to The Influencer Marketing Hub, the 68% of marketing professionals plan to increase their investment in 2025. In 2023, this industry moved more than 19,000 million euros globally, while in Spain the value of paid content in … Read more
Digital marketing is constantly evolving and 2025 is going to be a year full of innovations and changes that will transform the way brands connect with their audience. This year, social media trends are expected to revolutionize content and brand strategies, giving big brands the opportunity to capture the public’s attention with three clear objectives: … Read more
2025 promises to be a year of consolidation and evolution for networks social, where the guidelines will be creativity and authenticity. The brands that anticipate and adapt to these trends will be the ones that you will follow as a user and, therefore, the ones that will create brand lovers. Next, Dani Casanovas (CEO at IMAGINA), … Read more
In recent weeks, Bluesky has not stopped gaining users, consolidating itself as a promising alternative in the world of social networks. This microblogging platform, similar to X (formerly Twitter) and Threads, has surpassed 16 million users after a year open to the public. The recent arrival of Donald Trump to the presidency of the United … Read more
The spirit of Christmas is already felt, and this year, our collaboration with Penguin Random House for the ‘The magic of giving books’ campaign is resonating beyond social networks. Media specialized in marketing and communication have highlighted the campaign, helping to amplify a message that connects with what is essential: the power of stories. Diffusion … Read more
Christmas has always been synonymous with closeness, love and shared moments. However, it is easy to forget the true spirit of these dates. This year, the editorial group Penguin Random House invites us to reconnect with the things that really matter, and from IMAGINA We have been honored to be part of this journey by … Read more
